We train in your real world, not a hall.
Your dog isn't reactive in a sterile training hall. They're reactive on your street, outside your door, on the walk you actually do. That's exactly where we work. Real environments, real triggers, real life.
At a loss with your reactive dog?
You are in the right place.
Real results or your money back with all of our programmes.
4.9 · 113 Google reviews"I genuinely cannot believe this is the same dog. Walks are a joy again."
Amy M. · Google review · ★★★★★
★★★★★
5-star reviews on Google
Real owners, real results on video
Money-back guarantee on every programme
Searching for a dog trainer or behaviourist for your reactive dog?
You've probably tried everything.
Two or three dog trainers. A dog behaviourist. A shelf of books. Half of YouTube. Each time you hoped this would be the one to help with your dog's reactivity, and each time you ended up back on the same quiet walk at the same quiet hour, heart racing every time another dog appears around the corner.
We know, because that's exactly who we work with. Each week owners come to us for help with their dog's reactivity or aggressive behaviour, thinking their dog is beyond help. They are the ones we change in 60 days.
A message from Paul
Before you do anything else, watch this.
Apply to work with us
See if we're the right team for your dog.
Free download
The Reactive Dog Guide
Paul's plain-English guide for owners of barking, lunging or fearful dogs. The first steps to take before the next walk turns into another bad one.
- Why your dog is reacting (it is not what most trainers tell you)
- The three mistakes that keep dogs stuck
- What a calm walk actually looks like, step by step
- How to know if you need more than a guide
You've been here before. So why will this time be different?
Why we're different.
We only take cases we know we can transform.
That's why the application call matters. We qualify every case before we take it on. If we don't believe we can deliver the outcome you want, we say so. You don't pay us to find out we can't help.
The only UK trainer we know of with a money-back guarantee on every programme.
Agreed outcomes, in writing, before you pay a penny. If we don't deliver what we promised by the end of the programme, you get your money back. No other trainer we know of stands behind their work like this.
Our 60-day programme, 5-day boot camp and residential have transformed real dogs and their owners' lives.
Ready to re-home her reactive dog. Three weeks later, everything changed.
They said these dogs could never be off-lead. 60 days later.
From no hope with their reactive dog to loving him even more.
What it actually looks like to work with a reactive dog.
Apply to work with us
See if we're the right team for your dog.
Our promise to you
Money back. If we don't deliver.
01
You're paying for an outcome, not hours.
Most trainers sell you blocks of time and hope for the best. We agree the outcome with you up front:
- Calmly walk your dog past other dogs, people and other triggers.
- Reliable recall you can actually trust.
- A dog you can take places you never dared dream.
We deliver this. If we don't, you get your money back. The guarantee applies to every one of our programmes: the 60-day in-person programme, the 5-day boot camp, and our residential.
02
We only take cases we know we can transform.
The free discovery call isn't a sales call. It's how we qualify whether we're the right fit. If we're not the team for your dog, we'll tell you. And we'll point you toward someone who might be.
03
Why we offer a money-back guarantee.
You shouldn't pay for dog training that doesn't deliver the outcome you deserve. You wouldn't pay a plumber who left you with a bigger leak than you started with. We believe dog training should be held to the same standard. So if we don't deliver, you don't pay.
Apply to work with us
See if we're the right team for your dog.
How it works
Three quiet steps. No surprises.
-
1
Apply to work with us
Tell us about you and your dog through our short application, then book a 20 to 30 minute Zoom or phone call.
-
2
We assess your case
We listen to the full story and give you an honest view of whether we're the right fit, and which programme suits your situation.
-
3
Results that hold
Backed by our money-back guarantee. You'll know where you stand at every session along the way.
Dog trainer or dog behaviourist? We're both.
Two ways to work with us.
Whether you need help with your dog's reactivity or their aggressive behaviour, both programmes are built around you and your dog.
1-to-1
The Programme
Six in-person sessions over 60 days with a specialist dog trainer and behaviourist, bespoke to you and your dog. We come to you. Your home, your walks, the streets and parks where your dog's reactivity or aggressive behaviour actually happens.
- Bespoke plan built from a full behavioural assessment
- Work happens in real environments, not sterile training halls
- Lifetime support between sessions by message
- Covered by our money-back guarantee
Residential
The Accelerator
For owners who need a full reset with a reactive dog or serious aggressive behaviour. Your dog lives with us in a working home environment, training every day, with you fully in the loop.
- Daily training in real-world conditions
- Daily video updates so you see every step
- Full day handover with you at the end
- Two follow-up 1-to-1 sessions included
Dog owners you can talk to
Real families. Real dogs. Ask them yourself.
Thinking of working with us and want to hear it straight from a dog owner who has been through it? These owners have kindly offered to be contactable. Follow their Instagram pages to see their dogs now, and message them with any questions about what the programme is really like.
Enzo
Korthal Griffon x Italian Spinone · Wiltshire
Ask about pulling and lead reactivity
@enzo_griffspinone
Debi
Rescue from Thailand · London
Ask about rescue anxiety and trust-building
@debi.does.london
Skye
Samoyed x Collie · born 2023
Ask about adolescent reactivity
@samollie.skye
Pippin
Bedlington Whippet · London
Ask about city-living with a reactive dog
@pippipbeddywhip
Theodore
Rescue from Abu Dhabi · London
Ask about overseas rescue reactivity
@princetheodoredog
Beau
Blue Jack Russell · London
Ask about small-dog reactivity
@beaujrt
Cooper
Cavapoo · Surrey
Ask about reactivity in a family dog
@cooperdooper0822
Derrick
Doberman · off-lead journey
Ask about off-lead confidence
@derrickthedobe
Cindy & Jim
Rescue street dogs from Bulgaria · Brighton
Ask about human reactivity
@cindy_and_jim_
Real transformations, real owners
Where they started. Where they finished.
Same owner, same dog. Before and after.
Lisa Perrett
Bertie, Welsh Terrier
Before
Bertie had been extremely reactive since he was a pup. By four years old, normal family life felt out of reach.
After
Paul brought Bertie back into normal family life. After four years of reactivity, it felt unreal.
“We have a 4-year-old Welsh Terrier called Bertie who has been extremely reactive since a pup…”
★★★★★
Katherine Ryland
Dalmatian
Before
Dog reactivity that ten previous trainers had failed to resolve. By the time we called Paul, we weren't expecting miracles.
After
Paul gave us the answers, and the actual results, that every trainer before him hadn't.
“I didn't think Paul would be able to help with our Dalmatian's dog reactivity. We'd worked with 10 others…”
★★★★★
Liz Inigo Jones
Beau, Terrier
Before
A slightly crazy, reactive terrier. Recall was unreliable. Off-lead walks weren't happening.
After
Eight weeks later, calmer, almost non-reactive, off-lead, and recalling reliably.
“8 weeks… from a slightly crazy terrier to a calmer, almost non-reactive, off-lead, recall-reliable dog.”
★★★★★
Melissa Davies
Rescue Staffy x Patterdale
Before
Highly reactive, with extreme prey drive. We never thought off-lead would be possible.
After
Walking off-lead safely. After everything we'd been through, it felt incredible.
“Cannot recommend Paul enough. Our rescue staffy x patterdale was highly reactive and had extreme prey drive…”
★★★★★
Oliver Cannon
Arlo, Working Lab x Border Collie
Before
Our ideal family dog for the first year. Then, from 18 months, dangerously aggressive towards other dogs.
After
Arlo is safe around other dogs. We have our family dog back.
“Arlo is my two year old working Lab x Border Collie mix. From 0-1 he was my ideal family dog…”
★★★★★
Tarryn Smith
Pixel, Patterdale
Before
A Patterdale with a prey drive so high that the outdoor adventures we'd dreamed of felt out of reach.
After
A happier dog, and the adventures we'd always hoped for, finally happening.
“When we got our Patterdale pup we were so excited about all the outdoor adventures together…”
★★★★★
Apply to work with us
See if we're the right team for your dog.
About
The person on the other end of the lead.
Paul Wilson
Founder & Head Trainer
I work as a dog trainer and dog behaviourist for reactive dogs, across London, Kent, Surrey and Sussex. If you've been searching for a dog trainer near me, a dog behaviourist near me, or help with your dog's aggressive behaviour, this is what I do every day. I've built a business on the cases other trainers sometimes turn away. We are brilliant at resolving reactivity issues for owners. We do it in a time-effective way that is ethical and produces happier, more confident dogs, and gives you the outcome you want rather than spending months, if not years, trying to fix what is often quite a simple thing to solve.
I have two dogs of my own. Reggie was the original challenge. I wasn't a dog trainer. I was in the corporate world, but Reggie tore our lives apart. Thousands wasted on behaviourists. I ended up having to piece the whole thing together myself. The little terrier you see today across my social media, and the unbelievable helper dog he is, is the reason Loose Lead Club exists.
Rocky is my rescue Belgian Malinois. When I first got him he had real problems settling in the home, some issues around dog reactivity, and the usual challenge of being able to control himself as a high-drive Malinois. Rocky is a different character, very high drive, very tenacious in his approach, but ultimately a fantastic member of our family. Both my dogs are testament to our approach. They are confident, well-balanced, and great around people, children and other dogs.
Loose Lead Club was born out of a huge frustration with our own experience with Reggie. We spent thousands and got nowhere, or were given advice that was ultimately destined to fail.
My passion is to give owners the results you deserve. The dog industry is a complex thing for an owner to navigate, what is right, what is wrong. That is why we offer our money-back guarantee. If we can't help you, and your dog is not happier, more contented and more fulfilled at the end of the programme you choose to work with us on, we will hand you back your money.
I look forward to working with you.
Questions people ask
Things worth knowing before you book.
Are you a dog trainer or a dog behaviourist?
Both. We work as a dog trainer and dog behaviourist for reactive dogs and aggressive behaviour. The approach is always built around the individual case, using balanced, evidence-based methods. There is no single recipe. What matters is the outcome: a calm, confident dog, and an owner who knows how to keep it that way.
Do you work with aggressive dogs and reactive dogs?
Yes. Most owners come to us searching for a dog trainer for their dog's reactivity, or help with their dog's aggressive behaviour. All breeds, all ages, all sizes. We also work with anxious, nervous, over-excited and hard-to-handle dogs. Every case is qualified on the application call to make sure we're the right fit.
Where are you based? Is there a dog trainer near me?
If you're looking for a dog trainer near me or a dog behaviourist near me in the South East, we're likely on your doorstep. We're based in Thornton Heath (CR7) and work in person across London, Surrey, Kent, Sussex, Brighton, Tunbridge Wells and the wider South East. For residential clients on The Accelerator, we take dogs from further afield.
How does the money-back guarantee actually work?
We agree the outcome with you upfront on the discovery call. If at the end of the programme we haven't delivered what we promised, you get your money back. Simple as that. The guarantee applies to every one of our programmes: the 60-day in-person programme, the 5-day boot camp, and our residential. We're the only UK dog trainer we know of that does this, and the reason we can is that we only take cases we're confident we can transform.
What happens on the application call?
A conversation. You tell us about your dog, what you've tried, where you're stuck. We ask the questions that matter, talk you through how we'd approach it, and are honest about whether we're the right fit. No sales pitch. If we're not right for you, we'll tell you.
How long is the waitlist?
Usually 2 to 4 weeks. We could take more clients and reduce the wait, but we'd rather keep the bar high and the outcomes consistent. Book a call now and we'll let you know where the next opening is.
What if I need help with severe aggressive behaviour?
We've helped owners with dogs' aggressive behaviour that other trainers wouldn't touch. Severe cases need an honest assessment. Book an application call and we'll hear the full picture. Sometimes The Accelerator (residential) is the right starting point for aggressive behaviour. Sometimes it's not the right time for training at all. Either way, you'll get a straight answer.
What does it cost?
Every case is different, so every programme is priced for the dog, the owner, and the outcome we're agreeing to deliver. We'll walk you through pricing on the application call once we understand what you're dealing with.
Your move
You'll have a dog you can take anywhere.
Backed by our money-back guarantee.
Start with an application call. No sales pitch. We'll hear what's been happening and tell you honestly if we're the right team for your dog.